arrowPart I:
Marketing
Basics

4 Ps
Markets
Consumer Decisions
Diffusion
Marketing Mix
Relationship Marketing
Hunters & Browsers
USP
Push vs. Pull
Reach & Frequency

Part II:
Should your
Business
be Online?

Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid

Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It

Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

The 4 Ps

Most people find it more convenient to define marketing in terms of the "marketing mix." You can remember the four components of the marketing mix by listing the four Ps:

    Product, which includes packaging design, branding, trademarks, warranties, guarantees, product life cycles and new product development

    Price, which is setting profitable and justifiable prices

    Place, which covers the physical distribution of goods

    Promotion, which encompasses personal selling, advertising and sales promotion

Marketing is much more than selling, or advertising. It encompasses everything from what products or services you sell to how you get them to the customer.

arrowNext Section: Markets

Susan Ives
Square 1 Internet
suives@texas.net
(210) 694-4582
FAX (210) 694-IVES
Bill McGaw
iWay Solutions
bill@iwaysolutions.com
phone: (210) 696-9800
FAX: (210 696-4900