arrowPart I:
Marketing
Basics

4 Ps
Markets
Consumer Decisions
Diffusion
Marketing Mix
Relationship Marketing
Hunters & Browsers
USP
Push vs. Pull
Reach & Frequency

Part II:
Should your
Business
be Online?

Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid

Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It

Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

USP

USP is a venerable advertising concept, standing for Unique Selling Proposition. In short, it is the one explanation that you give your customers to buy from you instead of from the other guy. You can work it out by formulating a phrase that begins: "Buy from me because my company is the ONLY one that..."

In Internet marketing, a USP is crucial. For many products and services, Internet shoppers can buy just as easily from a company in Australia asd they can from you.

arrowNext Section: Push vs. Pull

Susan Ives
Square 1 Internet
suives@texas.net
(210) 694-4582
FAX (210) 694-IVES
Bill McGaw
iWay Solutions
bill@iwaysolutions.com
phone: (210) 696-9800
FAX: (210 696-4900