Hunters & Browsers
Push vs. Pull
Reach & Frequency
You probably won't make a million off the Internet this year. But what marketing goals can you reasonably expect to achieve?
Customer feedback about your product or service
Networking within your inductry
Some sales or leads
Beating the pack in learning the new medium before it reaches its critical mass
The most important principle is that every business must establish realistic goals for its own Internet presence, based on affordable time and money budgets and understanding of the strengths and weakness of the meduim. The goals should be re-eveluated at least every three months, and Internet involvement adjusted based on performance.
Next Section: Online Risks
Square 1 Internet
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