Part II:
Should your
Business
be Online?
Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid
Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It
Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

You probably won't make a million off the Internet this year. But what marketing goals can you reasonably expect to achieve?

Resource for in-depth market research
Customer feedback about your product or service
Networking within your inductry
Some sales or leads
Beating the pack in learning the new medium before it reaches its critical mass

The most important principle is that every business must establish realistic goals for its own Internet presence, based on affordable time and money budgets and understanding of the strengths and weakness of the meduim. The goals should be re-eveluated at least every three months, and Internet involvement adjusted based on performance.

Next Section: Online Risks