Part I:
Marketing
Basics

4 Ps
Markets
Consumer Decisions
Diffusion
Marketing Mix
Relationship Marketing
Hunters & Browsers
USP
Push vs. Pull
Reach & Frequency

arrowPart II:
Should your
Business
be Online?

Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid

Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It

Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

Online Benefits

You probably won't make a million off the Internet this year. But what marketing goals can you reasonably expect to achieve?

    dotResource for in-depth market research
    dotCustomer feedback about your product or service
    dotNetworking within your inductry
    dotSome sales or leads
    dotBeating the pack in learning the new medium before it reaches its critical mass

The most important principle is that every business must establish realistic goals for its own Internet presence, based on affordable time and money budgets and understanding of the strengths and weakness of the meduim. The goals should be re-eveluated at least every three months, and Internet involvement adjusted based on performance.

arrowNext Section: Online Risks

Susan Ives
Square 1 Internet
suives@texas.net
(210) 694-4582
FAX (210) 694-IVES
Bill McGaw
iWay Solutions
bill@iwaysolutions.com
phone: (210) 696-9800
FAX: (210 696-4900