Part I:
Marketing
Basics

4 Ps
Markets
Consumer Decisions
Diffusion
Marketing Mix
Relationship Marketing
Hunters & Browsers
USP
Push vs. Pull
Reach & Frequency

arrowPart II:
Should your
Business
be Online?

Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid

Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It

Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

Risks of Going Online

The Internet has risks you should weigh before taking the plunge:

    dotUnless you are disciplined, you can waste time better spent on other areas of your operation.
    dotYou provide easily-available company information to your competitors.
    dotYou can spin wheels responding to requests from curiosity seekers outside your market.
    dotIf you don't follow through - by responding to e-mail, for example - you may alienate more customers than you attract.
    dotYou can spend a lot of money for minimal return on the investment.
    dotYou can tarnish you image via a stale or sloppy site.

arrowNext Part:: Marketing Blunders to Avoid
Susan Ives
Square 1 Internet
suives@texas.net
(210) 694-4582
FAX (210) 694-IVES
Bill McGaw
iWay Solutions
bill@iwaysolutions.com
phone: (210) 696-9800
FAX: (210 696-4900