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Part I:
Marketing
Basics

4 Ps
Markets
Consumer Decisions
Diffusion
Marketing Mix
Relationship Marketing
Hunters & Browsers
USP
Push vs. Pull
Reach & Frequency

Part II:
Should your
Business
be Online?

Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid

Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It

Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

Marketing Basics
A popular marketing textbook1 defines marketing as
"the development and efficient distribution of goods and services for chosen consumer segments."

The Internet can help your business with all aspects of the marketing mix. We can't cover everything in a one-hour course, but we will touch upon most of the aspects of marketing. First, let's refresh our memories by defining a few Marketing terms.

1Boone and Kurtz, Contemporary Marketing, CBS College Publishing, 1983.

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Susan Ives
Square 1 Internet
suives@texas.net
(210) 694-4582
FAX (210) 694-IVES
Bill McGaw
iWay Solutions
bill@iwaysolutions.com
phone: (210) 696-9800
FAX: (210 696-4900