Part II:
Should your
Business
be Online?
Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid
Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It
Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

"the development and efficient distribution of goods and services for chosen consumer segments."

The Internet can help your business with all aspects of the marketing mix. We can't cover everything in a one-hour course, but we will touch upon most of the aspects of marketing. First, let's refresh our memories by defining a few Marketing terms.

¹Boone and Kurtz, Contemporary Marketing, CBS College Publishing, 1983.

Next Section: The 4 Ps