Hunters & Browsers
Push vs. Pull
Reach & Frequency
It's easy to get on the Internet; it's harder to stay there, and use the new media effectively.
Having a presence, no matter how small, on the Internet involves commitment on your part. At the very least, if you use e-mail you will have to check it daily, no exceptions.
Should you go online? In this section, we will address some of the factors that should impact your decision.
Next Section: Are your customers online?
Square 1 Internet
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