Part II:
Should your
Business
be Online?
Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid
Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It
Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

Most people find it more convenient to define marketing in terms of the "marketing mix." You can remember the four components of the marketing mix by listing the four Ps:

Product, which includes packaging design, branding, trademarks, warranties, guarantees, product life cycles and new product development

Price, which is setting profitable and justifiable prices

Place, which covers the physical distribution of goods

Promotion, which encompasses personal selling, advertising and sales promotion

Next Section: Markets