Part II:
Should your
Business
be Online?
Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid
Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It
Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

The Internet has risks you should weigh before taking the plunge:

Unless you are disciplined, you can waste time better spent on other areas of your operation.
You provide easily-available company information to your competitors.
You can spin wheels responding to requests from curiosity seekers outside your market.
If you don't follow through - by responding to e-mail, for example - you may alienate more customers than you attract.
You can spend a lot of money for minimal return on the investment.
You can tarnish you image via a stale or sloppy site.

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