Hunters & Browsers
Push vs. Pull
Reach & Frequency
Because the Internet is a new medium, it is attracting more than its share of scam artists. A Federal Trade Commission spokesperson recently noted,Even many honorable people, though, can lose their perspective when they move their marketing efforts onto the Internet. The whole atmosphere is so innovative, so unreal and so hyper that they make outrageous claims that they would never consider placing in the traditional media. Always keep in mind that a promise is a promise, a contract is a contract and a claim is a claim. The fact that you are advertising on the Internet does not in any way lessen your liability.
As a footnote, keep in mind that everything on the Internet is copyrighted. Although it is generally acceptable to link to other pages, as we have done on this site, you could get in trouble if you grab text or graphics from another site and appropriate them for your own use.
Places to learn more about Legal Issues
An article about how global communications have raised new legal questions on issues such as trademark, copyright and contracts.
Internet Law Review
Next Section: Distribution and Pricing
Square 1 Internet
FAX (210) 694-IVES
phone: (210) 696-9800
FAX: (210 696-4900