Part I:
Marketing
Basics
4 Ps
Markets
Consumer Decisions
Diffusion
Marketing Mix
Relationship Marketing
Hunters & Browsers
USP
Push vs. Pull
Reach & Frequency
Part II:
Should your
Business
be Online?
Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?
Part III:
Marketing
Blunders
to Avoid
Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid
Part IV:
How to
Do It
Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic
Because the Internet is a new medium, it is attracting more than its share of scam artists. A Federal Trade Commission spokesperson recently noted,
Even many honorable people, though, can lose their perspective when they move their marketing efforts onto the Internet. The whole atmosphere is so innovative, so unreal and so hyper that they make outrageous claims that they would never consider placing in the traditional media. Always keep in mind that a promise is a promise, a contract is a contract and a claim is a claim. The fact that you are advertising on the Internet does not in any way lessen your liability.As a footnote, keep in mind that everything on the Internet is copyrighted. Although it is generally acceptable to link to other pages, as we have done on this site, you could get in trouble if you grab text or graphics from another site and appropriate them for your own use.
Places to learn more about Legal Issues
-
Law And Borders--The Rise of Law in
Cyberspace
An article about how global communications have raised new legal questions on issues such as trademark, copyright and contracts.
Internet Law Review
A new site, but promising.
Online Scams
The Federal Trade Commission this website. Study this to become aware of practices that you will want to avoid.
The Copyright Website
A good non technical discussion of copyright. Of special interest to marketers is the section on copyright and the World Wide Web.
Next Section: Distribution and Pricing