Part II:
Should your
Business
be Online?
Customers Online?
Competitors Online?
Cost?
Benefits?
Risks?

Part III:
Marketing
Blunders
to Avoid
Netiquette
Legal Blunders
Distribution and Pricing
Graphics and Design
10 Blunders to Avoid

Part IV:
How to
Do It
Bare Bones Marketing
Getting Noticed
Call to Action
Repeat Traffic

It's easy to get on the Internet; it's harder to stay there, and use the new media effectively.

Having a presence, no matter how small, on the Internet involves commitment on your part. At the very least, if you use e-mail you will have to check it daily, no exceptions.

Should you go online? In this section, we will address some of the factors that should impact your decision.

Next Section: Are your customers online?